Steve Harvey's 2nd "Jump" video became a viral sensation, with over 59 million people views on Facebook alone. 

Steve Harvey's 2nd "Jump" video became a viral sensation, with over 59 million people views on Facebook alone. 

Strategy 

After Miss Universe the entire world had their eyes on Steve Harvey. Managing content creation and posting, Auteur87 took a motivational and uplifting route, leveraging behind the scenes footage of Steve Harvey inspiring Family Feud live audience. 

Relationships

We've built relationships with some of the worlds most impactful young influencers like Charlmange The God, DC Young Fly, Terrence J, etc - helping us push engaging, uplifting, and marketable organic content to key demographics.  

 
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Clear Brand Voice

Everyone knows what Steve Harvey looks like...and most people know what he sounds like...but how does he engage on social media? With a consistent voice and authentic messaging that remains comical, uplifting, and definitely old school but modern. 

Promotion

Facebook Live, Youtube, Periscope on Twitter - we used it all to live stream Steve Harvey's herculean effort to raise money for The Steve and Marjorie Harvey Foundation. He worked out for the entirety of his four hour radio show for a month straight...all while continuing to be hilarious! In a month the promotion raised over 1.5 million dollars.